Every sales conversation, distilled into a digest the floor acts on | Primevise

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# Every sales conversation, distilled into a digest the floor acts on

An AI workflow that ingests Loctax's sales calls, analyses them, and hands the salesforce an actionable digest.

[Visit website](https://loctax.com)

AI Engineering, MVP, Research & Strategy

## Overview

Loctax is the first collaborative tax compliance, risk and governance platform for global in-house tax teams — audits, advisory projects and filings worked by internal and external stakeholders on one record.

Selling a platform like that runs on conversations. Every sales call carries signal — an objection, a competitor named, the feature a prospect keeps circling back to — and most of it stayed buried in transcripts no one had the hours to read.

## Challenge

A sales floor produces more conversation than any team can review by hand. The signal in each call — what worked, what stalled, what a prospect actually cares about — was real, but the time to extract it was not. The problem was never storing the calls; it was reading them.

## Approach

We built a streamlined AI workflow around one job: turn raw sales data into something the floor can use. It ingests Loctax's sales conversations — call transcripts among them — analyses each one, and produces a single actionable digest for the salesforce. The reading a rep never has time to do, the workflow does on every call.

## Outcome

What exists now that didn't: every sales conversation gets read. The workflow turns a backlog of transcripts into a running digest of what matters — what's landing, what's stalling, what to do next — so the floor acts on evidence instead of recall.

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